Menora Mivtachim Group Adopts Aternity For Enterprise-Wide Visibility Into End User Experience

Leading Provider of Insurance, Pension, & Finance Launches Next-Generation Application Performance Management Strategy with Frontline Performance Intelligence Platform

Boston, MA (USA) — May 13, 2008 — Aternity Inc., (www.aternity.com) the leader in frontline performance intelligence for Global 1000 enterprises, today announced that the Menora Mivtachim Group has selected the Aternity platform to drive a strategic initiative focused on top-tier service delivery to its professional agents. Menora Mivtachim is the leading pension insurance entity in Israel and the country’s third largest insurance company in life assurance and pensions.

Menora Mivtachim adopted Aternity’s platform because of its unique ability to provide actionable business intelligence related to real end user experience. With Aternity, Menora Mivtachim’s business and IT management have enterprise-wide visibility into how application usage and performance impacts results – ultimately enabling informed technical and verifiable business decisions. Today’s announcement marks a significant trend within the IT and financial services industry across both Israel and the U.S., detailed in the announcement: ATERNITY END USER EXPERIENCE MANAGEMENT EMBRACED GLOBALLY BY INSURANCE LEADERS, May 13, 2008.

“Our agents operate in a highly distributed organizational infrastructure that serves more than a half million customers within the insurance and capital market sectors," said Gabi Shoval, Director of IT at Menora Mivtachim. “The urgency and real-time nature of our business demands reliable application performance so that our agents can rapidly issue and manage policies and pension funds, while addressing customer inquiries with minimal latency. With Aternity, IT management quickly gains an end-to-end view and comprehensive understanding of how our agents are being impacted. As a result, we can make informed decisions to optimize application performance and IT infrastructure, which in turn, maximizes productivity and delivers measurable business results.”

Menora Mivtachim’s heterogeneous IT infrastructure consists of multiple computer platforms and application architectures that manage its insurance products, including web, client/server, server-based computing, and mainframe environments. Enterprises like Menora Mivtachim are harnessing the critical business insight they need through Aternity’s unique ability to seamlessly monitor end-to-end frontline user experience of any application within any environment. As a result, Menora Mivtachim and other industry leaders are able to capitalize upon the analysis and correlation of real and virtual desktop performance, application usage, and end-to-end transaction response times to gain a 360-degree view of the real end user experience.

“We are very excited to welcome Menora Mivtachim as one of our top enterprise clients and look forward to collaborating with them to achieve breakthrough application performance management across their diverse and complex application infrastructure,” said  Trevor Matz, President and CEO of Aternity. “Menora Mivtachim takes great pride in providing its customers with professional, reliable, and efficient services and we are pleased that Menora Mivtachim has selected Aternity’s frontline performance intelligence platform as the solution to help power ongoing growth and outstanding customer service.”

About Menora Mivtachim Group

Menora Mivtachim (former name: Menora) was founded in 1935. Following Menora Mivtachim’s acquisition of Mivtachim pensions, Israel’s largest pension fund, Menora Mivtachim became the third largest insurance company in the life insurance and pension branch, with over 21% in both assets and premiums with an overall volume of assets of NIS 22 billion in the pension branch and a premium turnover of NIS 2.2 billion. For additional information, please visit http://www.menora.co.il/WebSite/menora_es_en.nsf  

About Aternity, Inc.

Aternity redefines end user experience management by providing the industry’s first frontline performance intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity. With Aternity, Global 1000 enterprises benefit from a 360 degree view of frontline user experience, self-learning, preemptive problem detection, and right-time decision support. Aternity achieves this by uniquely transforming every desktop – real or virtual – into a self-monitoring platform that is user-experience aware. With more than 100 years of combined experience, the Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel. Among the investors in Aternity are Intel Capital, Vertex Venture Capital, Genesis Partners, and Clal Industries and Investments LTD. To learn how Aternity can bring winning performance to your frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com.