Migdal Group Chooses Aternity Platform

Leading Life Insurance Group Looks to Improve Business Results, IT Efficiency With Frontline Performance Intelligence Platform

Boston, MA - September 24, 2007 - Aternity, Inc., the leader in frontline performance intelligence for Global 1000 enterprises, today announced that the Migdal Group has selected the Aternity platform as its strategic solution for enterprise-wide application performance management, and is starting its company-wide implementation.

Aternity provides software that arms business managers and IT departments with precise information on how frontline users' experiences impact business results, and gives them a path to constant business improvement. Managing over 35 percent of all life assurance reserves in Israel, and insuring more than 800,000 private and corporate clients, Migdal is the leading life insurance group in Israel and a part of the Generali Group of insurance companies.

Improving Business Results through Performance Intelligence

"Migdal is committed to gaining a precise understanding of the performance metrics of key business activities associated with applications used throughout the organization in order to improve business results," said Gili Klein, Migdal's CIO. "It is absolutely essential for the IT department to understand the user experience and to optimize the performance of the applications we deliver in a complex IT infrastructure."

"After running a proof-of-concept (POC) project and presenting its capabilities, it was clear that the Aternity platform provides the detailed information needed to truly understand the end user experience and the impact of application performance on individual and organizational productivity. With Aternity," Klein continued, "it's possible for the IT staff to identify performance issues and to determine the extent and impact of the emerging situation before end-users on the frontline are aware of the problem. The result will be a major increase in the efficiency of IT specialists in addressing performance issues and a significant decrease in business disruption."

In addition to supporting preemptive problem detection, Klein expects that performance intelligence collected and analyzed over time by the Aternity platform will be helpful in resolving recurring intermittent problems that have been impossible to address in the past with then-state-of-the-art IT solutions. "We believe that the intelligence Aternity delivers will have a definite and measurable positive impact on Migdal business results," she said.

"We are pleased at the opportunity to work with a market leader in the extremely competitive and complex insurance sector," said Trevor Matz, Aternity President and CEO. "Migdal has attained its position through a strong combination of industry expertise, innovation and a proven track record of leading the field in the creation of new products. That innovative mindset helped them to recognize how the breakthrough Aternity platform will contribute to and support Migdal's business strategy. We're looking forward to an extremely successful working partnership."

About Aternity, Inc.

Aternity, Inc. is the leader in frontline performance intelligence for Global 1000 enterprises. Aternity arms business managers and IT departments with precise information on how frontline users' experiences impact business results, and gives them a path to constant business improvement. The Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel. Among the investors in Aternity is Intel Capital, Vertex Venture Capital, Genesis Partners, and Clal Industries and Investments LTD. Based in Westborough, Massachusetts, Aternity delivers value to its customers through innovative technology and a visionary understanding of the impact of IT on business performance. To learn how Aternity can bring Winning Performance to Your Frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com or call (508) 475-0414, Ext. 222.

About The Migdal Group

Formed in 1943, the Migdal Group was the first insurance company established in Israel and is today that country’s leading insurance group. Providing a wide range of insurance products, services and solutions, Migdal currently manages more than 35 percent of all life assurance reserves in Israel. These impressive results are due to the firm’s deep involvement in developing the life assurance line, remaining innovative, keeping up with new trends, and leading the field in developing new products. Migdal is also active in all lines of general insurance.