Aternity, Intel, and Forrester Provide Encore Version of Webinar on End User Experience Management

Industry Thought Leaders Align to Share Latest Research, Analysis, and
Best Practices for Overcoming Top 5 IT Management Challenges, Driving Smart Virtualization, and Delivering Winning Frontline Performance

Boston, MA (USA) — February 26, 2008 - On the heels of launching at the prestigious DEMO conference*, Aternity Inc., the leader in frontline performance intelligence for Global 1000 enterprises, today announced the general availability of an exclusive web-based event, Redefining End User Experience Management: Top 10 Keys to Success for IT and Line-of-Business Management. The event features industry thought leaders from Forrester, Intel Corporation, and Aternity. This web-based event is available for seamless Internet viewing and can be played on-demand by please clicking here.

Jean-Pierre Garbani, Vice President at Forrester, leads the discussion by sharing the results of a recent CIO survey which ranks the top five challenges facing IT management today. “Consistent end-to-end application and service performance guarantee is the main challenge,” explains Garbani. “This comes from IT management facing more complex applications, increasingly difficult environments to comprehend, and the reliance on tribal knowledge of the infrastructure.” As a result, Garbani also reveals that recent Forrester research indicates that 74 percent of performance problems reported by end users are not detected by current infrastructure management. “This means that an end user frustrated with application performance picks up the phone and complains about it – from there it takes an average of six calls to the service desk to identify who owns the problem or where it is coming from,” confirms Garbani.

Garbani also presents a detailed Top 10 keys to success for redefining end user experience management in 2008. Highlights from this list include discussion around strategies and best practices for smart virtualization, optimal PC security, optimization of Service Oriented Architectures (SOAs) and service reuse, and general strategies to abide by within an organization to ensure enterprise-wide visibility into the real frontline user experience.

The web-based event segues into presentations from Gregory Bryant, Vice President, Business Client Group and General Manager, Digital Office Platform Division at Intel Corporation and Trevor Matz, President and CEO at Aternity. The inclusion of Intel and Aternity provides viewers with the opportunity to understand and apply proven solutions that close the visibility gap between frontline user experience and IT management awareness.

* DEMO 08: January 30, 2008: Aternity’s 6-minute DEMO presentation can be viewed here.

In addition, the presenters discuss the performance, availability, and operational benefits of leveraging Aternity’s platform and services as a virtual appliance for Intel® vPro™ systems. "Aternity turns each PC into a self-monitoring platform that is user experience-aware, bringing impressive performance management value to enterprise IT” explains Bryant.

Matz also provides an overview of Aternity’s Frontline Performance Intelligence Platform and how its capabilities differ from traditional Application Performance Management (APM) technology. “Invariably our Fortune 500 customers and prospects have implemented APM technology solutions – all addressing the performance and availability of their major data center infrastructure components – such as their hosts, databases, application servers and network infrastructure,” explains Matz. “Aternity compliments the end-to-end APM architecture model, by monitoring all the components of the frontline-related IT infrastructure enabling enterprises to achieve a 360 degree view of frontline user experience.”

“What makes Aternity different is the aggregation of the data collected at the end user level with the data collected on the infrastructure itself (server, app server, database, and mainframe) and the feeding of this data into an analytical engine that alerts, analyzes, and identifies problems before they affect frontline users,” according to Garbani. “This removes one of the main obstacles to the use of response time in IT operations outside of the APM space: This correlation and analysis is what is needed to elevate response time to a generic IT operations monitoring parameter that complements other, more traditional indicators, such as CPU load and memory usage.” *

The webinar concludes with the panelists responding to questions submitted from the audience. Click here to view the on-demand event today.

* Forrester Research, Inc.: End User Experience Monitoring Software Market Update, Q1 2008, February 13, 2008

About Aternity, Inc.

Aternity redefines end user experience management by providing the industry’s first frontline performance intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity. With Aternity, Global 1000 enterprises benefit from a 360 degree view of frontline user experience, self-learning, preemptive problem detection, and right-time decision support. Aternity achieves this by uniquely transforming every desktop – real or virtual – into a self-monitoring platform that is user-experience aware. With more than 100 years of combined experience, the Aternity management team brings together leading entrepreneurs, technologists and business leaders from the US and Israel. Among the investors in Aternity are Intel Capital, Vertex Venture Capital, Genesis Partners, and Clal Industries and Investments LTD. To learn how Aternity can bring winning performance to your frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com.