Over the past year, we’ve seen the market recognize the importance of Digital Experience Management (DEM) in the shift to remote work. With employees no longer in the office, IT and business leaders need insight into employee experience to ensure their workforce has the technology needed to do their jobs productively. Even as companies plan to return to the office, many expect to maintain a hybrid model in which employees split their time between office and remote work. Along with this market recognition, Aternity itself has been recognized in analyst research by two of the leading independent analyst firms – the 2021 Gartner Magic Quadrant for Application Performance Management and the Forrester New Wave™: End-User Experience Management, Q4 2020. In fact Aternity is the only DEM vendor to appear in both reports. Although Gartner and Forrester view the market differently, we feel that Aternity’s differentiated capabilities have been well-represented in both of the reports. Here’s a quick overview, including links to access complimentary reprints of the reports.
Aternity listed as Challenger in the Gartner Magic Quadrant for Application Performance Monitoring
On April 9, 2021, Gartner published the Magic Quadrant for Application Performance Monitoring. Aternity was identified as one of only two vendors in the Challengers quadrant and was positioned highest in completeness of vision and ability to execute in that quadrant.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aternity using this reprint registration link.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
We believe that Gartner’s assessment reflects the strength of the Aternity Digital Experience Management platform and unique approach combining agent-based instrumentation on employee devices with back-end instrumentation of the application service. With this approach, Aternity provides IT with visibility into employee and customer experience for every application, device and click.
Aternity evaluated as Strong Performer in the Forrester New Wave™: End-User Experience Management Q4 2020
In October 2020, Forrester published The Forrester New Wave™: End-User Experience Management, Q4 2020. Aternity was identified as a Strong Performer among the eleven vendors listed. Indeed, Aternity and one other vendor tied for the highest position for current offering, based on evaluation on ten criteria.
In this report, Aternity was noted to have differentiated capabilities in telemetry collection, dashboarding and cloud capabilities. We believe our strong position in this report reflects our ability to measure application experience as seen by the end-user, in addition to the device health and performance.
For complimentary access to this report, please fill out the short form on this registration link.
The only DEM vendor in BOTH analyst reports
It’s interesting to note that only Aternity and Cisco (ThousandEyes) are listed in both the Gartner Magic Quadrant for APM and the Forrester New Wave for EUEM. We believe this highlights our unique approach to ensuring excellent digital experience for employees and customers. Each analyst firm defines the market differently.
In its Now Tech: End-User Experience Management, Q3 2020 report, Forrester defines end-user experience management as:
“A set of client-side capabilities that helps I&O pros manage the daily technology experience of employees by collecting and analyzing telemetry data from employee devices, apps, networks, and authentication mechanisms. These agent-based solutions reside on the endpoint itself and help I&O pros identify and proactively remediate degradation in technology experience.”
Forrester differentiates End-User Experience Management (EUEM) from Digital Experience Monitoring (DEM) “which focuses on monitoring customer-facing websites and server applications to improve customer experience (CX).”
Gartner takes a different approach. In its Market Guide for Digital Experience Monitoring, Gartner states that users include both customers and employees, as well as non-human digital agents.
Aternity believes that Digital Experience Management applies to this broader set of end-users. Not just employees, but consumers as well. In discussions with our customers, we find that companies are concerned not just about the technology experience of employees, but also their customers, as they interact with the company through ANY channel. Of course this includes self-service through a company’s website – the particular domain of Application Performance Management products. But it also includes the experience a consumer has when interacting with a contact center agent, or with a Point-of-Sale device in the store itself. Each of these transactions can be considered a “moment of truth” – when technology performance plays a key role in satisfaction, revenue, and productivity.
Aternity’s strategy is to deliver visibility into every transaction for every user on every device. We believe that our listing on both the Gartner and the Forrester reports is a strong validation of our unique position to deliver on this promise.
Get started today
If you’re not yet an Aternity customer, you can explore these capabilities by registering for a free trial of Aternity running in your environment. You’ll see how your organization compares to the market with the benchmarking insights from millions of end points monitored in via Aternity SaaS. You’ll see how your Service Desk can drive down costs and improve service with AI-driven automated remediation. And you’ll get a view of employee experience for every app running in your environment – even SaaS and Shadow IT.