Driven by recent announcements from Apple and Samsung around new versions of their smartphones, people will be potentially digging deep into their pockets to purchase these mini-supercomputers. At the price of a quite capable laptop, the Apple iPhone 8/8 Plus/X and the Samsung Galaxy Note8 promise to deliver breakneck speeds and performance for all types of tasks (gaming, video, photography, streaming media, you name it).
But there is something that is missing from this equation. While these new smartphones are boasting about how well they will provide new, better, and faster digital experiences, the true end-user experience could vary widely: from absolutely stellar to abysmally horrible.
You see, the digital experience goes well beyond just the new bright and shiny device. Most applications and services require a plethora of technology to truly deliver the stellar experience they market. And it is on the application or service provider to hold up their end of the deal. A simple application may touch databases, physical and/or virtual servers, clouds, routers/switches, as well as traverse multiple networks (WiFi, cellular, private, or Internet). And this is an oversimplification.
Any issue or hiccup along the data journey can result in a poor end-user digital experience. And suddenly, that jewel of a smartphone is relegated to just a shiny paperweight.
Fortunately, companies are prioritizing the delivery of stellar digital experiences, not only from a business perspective but also with their selection of Digital Experience Management solutions. In fact, according to IDC, the percentage of enterprises creating advanced digital transformation initiatives will more than double by 2020.
Unfortunately, many of those same companies may be cobbling together disparate point solutions that provide insights into compartmentalized aspects of the digital experience. With these siloed solutions, all lights may be showing green, but the end-to-end experience may be flashing red. Something as simple as a degradation of service of one simple database transaction, for example, can result in slow-downs further downstream. That degradation may be within an acceptable threshold in isolation, but the cascade effect may result in delivery delays from other critical components.
Even a tiny slowdown (or outage) can mean millions of dollars in lost revenue. But potentially more important is the loss of customers as a result of a poor (or nonexistent) digital experience.
The most expensive smartphone simply cannot solve issues in delivery or the backend. So, companies must focus on the complete end-to-end transition, from end user through the myriad of complex IT, and back again.
Digital Experience Management eliminates end-user pain
In order to ensure an optimized and positive digital experience, all aspects of that digital journey must be monitored, analyzed, and optimized. But, as I mentioned, point solutions simply cannot provide the holistic insights needed to ensure quality experiences.
As network topologies become increasingly complex, as application developers adopt multi-cloud solutions, and as organizations embrace agile practices or a DevOps mentality, barriers pop up to the successful delivery of digital experiences.
Some things to think about. Does your company use Application Performance Management (APM) and/or Network Performance Management (NPM) tools? Just these two items alone can provide granular insights into how apps are performing for your end users as well as how the data is journeying through networks. And with end-user experience monitoring, you gain visibility into that full journey your users are following, even with those new devices (or old ones).
Confused about what to do? Unsure what digital experience management really means? Or simply still scratching your head on what you can do as an organization to ensure your end users, customers, partners, and even employees are happy with their new, shiny devices? Have a look at this presentation which covers:
- The core concepts of Digital Experience Management (DEM),
- Why DEM is important in this increasingly digital age,
- How to avoid some of the obstacles that may appear along the way,
- What Riverbed is doing to provide a unified DEM solution, and,
- Next steps you can take towards a successful DEM implementation.
And, let’s not forget, there are solutions specifically designed for Application Performance Monitoring on mobile devices. Want to understand how Mobile APM should be part of your DEM strategy? This video explainer should help! Mobile APM provides capabilities like:
- Crash analytics
- App error reporting
- Service performance metrics
- Data consumption tracking
But the features don’t stop there. From transaction tracing to granular system metrics across dev, test, and production environments, with a mobile APM solution you obtain various perspectives into the end-user experience on mobile devices, the performance of their applications/networks/infrastructure, and deep problem discovery and root-cause analysis.
So, while with a mobile APM solution you get complete insights into those new shiny smartphones, you should extend these same types of insights across all users, devices, and locations. Only a unified DEM solution can do that!
If you are interested in learning more, visit the Riverbed Digital Experience Management solutions page which has a variety of resources as well.
And, while you are doing your due diligence, start counting those pennies for that new smartphone! By then, hopefully, all of those apps and services will be optimized and monitored to give you the best digital experience ever.