In 2012, online accounted for just 3% of retail sales; however, Turkey has been won over by online retail. Despite a struggling economy and the absence of some of e-commerce’s leading players, online sales continue to boom. Today, the central bank says 15% of credit card transactions are spent on e-commerce, and it expects this figure to rise to 25% in the next five years.
“With the Aternity/Riverbed solution, we were able to identify issues immediately. We had the visibility, the detail, and the technical insight necessary to address the problem. Previously we were sifting through 2Mb of data and over 100 variables. Now, if there is an issue, we can identify the exact variable. It’s like two solutions in one.”
Alper Umit Yilmaz
IT Operations Director, n11.com